CCPORTUGAL2010

HOME

CONFERENCE


		ORGANIZATION



		CONTENT PARTNER



		SPECIAL SUPPORT



		CONFIRMED SPONSORS

	DIAMOND


	PLATINUM



	GOLD +



	GOLD


	SILVER







		SUPPORTS













		MEDIA PARTNER

CONCEPT

MODEL

CCPORTUGAL 2010
Consumer Experience Innovation:

The Challenge of Attracting and Delighting Consumers Sustainably

At CCPORTUGAL we tackle the most current issues in the world of business and last year we successfully discussed how to find opportunities within crises. This year, the theme Consumer Experience Innovation will focus on the post-crisis future, and we count on the expertise of our internationally recognised speakers to show us how companies must completely rethink the services they provide.

Within this main theme we shall be talking about:
•	The need to create value for customers
•	How innovating the product is not enough and the need to innovate the consumer experience
•	Integrating product and service experiences to attract and engage consumers over time
•	New business models – Free-to-Premium, such as LinkedIn, whose basic service is free- which tend to keep customers at a higher rate
•	How deep, rich experiences across multiple touch points require a reorganisation of current structures
•	How current and emerging technologies must be used by managers to facilitate those consumer experiences
•	Accounting for different cultural contexts and how experiences can vary widely

	CCPORTUGAL 2009 VIDEO

Transversal and global perspective of the macro economic environment that surrounds the CCs in Portugal and in the world.

•	Dynamic, innovating and inspiring presentations by international keynote speakers
•	Two work days: 25th and 26th May
•	Prestigious location with easy access from Lisbon: Penha Longa Hotel & Golf Resort (www.penhalonga.com)
•	Moderated round tables mobilizing the decision-makers of the activity in Portugal and the rest of the World, to discuss themes of strategic importance. Stimulus for networking of participants
•	Autograph sessions for speakers launching books in Portugal
•	Gala Dinner which includes ‘apcc Prize’ awards to the best companies in Portugal
•	Partnership with main national newspaper, EXPRESSO, and strong presence in national media
•	Partnership with McKinsey