Conference

We are living struggling times that require new models, new systems, new approaches and a wider vision to address the needs of a European Society hungry for peace and sustainability.

Aware of this reality apcc, a non-profit Portuguese Business Association, together with Mckinsey&Company, with a special support from altitude software, and as principal sponsors, Tempo-Team and Randstad, organizes next May 23rd -24th, at the Penha longa Hotel, its 8th conference, this year under the theme: Beyond 2013 ... the challenges of an uncertain economy in a transforming world!

2012 is a mythical year for several cultures... We will shortly know if this is just a myth or just the inflexion point for a new era starting in 2013… continuity won’t be for sure because continuity is unsustainable…

This will happen in the fantastic and inspiring environment of Penha Longa Hotel in a country where the options are restricted so it can become a model for other economies… that’s our hope!

The objective of the conference is to join selected decision makers, politicians and international experts to reflect and discuss about actual challenges facing the world, particularly Europe, for peace and sustainability - specifically:

• Exploring uncertainty, growing under pressure
• Rethinking Capitalism, new models for coopetition and cooperation
• Globalization: the balance shift to BRICs
• The Googlelization of globalization
• The new consumer: Emerging of the first “full facebook” generation; 
  The Wealth of networks
• The future of work 2.0; Productivity; The social-networked organization; 
  The role of emotion in the workplace
• Addressing the power of mobility, collaboration, real-time interactivity and virtual organizations